Pure Capital is a Cape Town based private equity boutique with a focus on the acquisition, management and disposition of tangible asset-based opportunities that emanate from private, legal, corporate and institutional streams.

Our primary focus lies in the greater Cape Town based Real Estate Sector but with our network and track record presented with the correct opportunities we are nimble and quick to diversify.

Along with this Pure Capital offers a consulting, advisory and deal making service in the legal, liquidation, business rescue and distressed asset arena.

Our approach to business is in itself unique:

We keep no office hours – good ideas are not constrained between 9am and 5pm. We know that our best deals have started over a cappuccino, in a coffee shop, drafted on a serviette and consummated by a handshake.

We work in a “cyber” office, remotely operating with the use of innovative technology that allows us to be connected to our colleagues, partners and clients 24/7, 365 days a year.

Technology helps us to turn complex opportunities into simple solutions – speedily, efficiently and in real time, with scientific and accurate information available at our fingertips.

Our Values

Pure Capital’s core values are built around a highly entrepreneurial spirit and our ethos is focused on the creation of strong social & capital partnerships, relationship-by-relationship, and deal-by-deal.

At Pure Capital we know that building a relationship is placed higher on the agenda than the financial gain that we might derive from it.

We have a non-negotiable approach to ethical conduct, morality and integrity.